A while back, I started making my own personal care products because I couldn’t find ones with natural ingredients that worked well. I whipped up natural toothpaste, DIY shampoo and conditioner, and even soap. As I shared my recipes, many folks asked if they could just buy them instead. The homemade products worked great and were natural, but making them was time-consuming, and the ingredients were often hard to find or too pricey for the small amounts needed.
I noticed a trend a few years ago. Many of my friends were going green in most areas of their lives. They ate organic food, used natural cleaners, and steered clear of harmful products. However, they still used mainstream haircare and toothpaste because the natural options just didn’t cut it. I understood; I’d tried many natural products that didn’t measure up, and some conventional ones that worked but were full of undesirable ingredients.
I was determined not to stop there. With my background in DIY projects, I knew it was possible to make natural products that worked just as well as conventional ones. That’s how Wellnesse came to be – a line of clean personal care products that perform as well as traditional options. These products took years to perfect, and I’m thrilled to share them with your family!
We often hear that a lot of the personal care products we use are absorbed by our skin and hair. This is usually a reason to avoid harmful ingredients, and I completely agree. With Wellnesse, I wanted to flip that idea and go a step further by creating products that allow beneficial ingredients to nourish the body through the skin. Naturally, these products are safe and made with clean ingredients.
At Wellnesse, we don’t just avoid harmful ingredients. We focus on creating items that are safe for use on the skin, hair, or mouth and also provide added benefits. I aimed to develop products that are not only effective but safe for the environment too.
You might not realize it, but many ingredients in personal care products haven’t been tested or approved for safety. It’s a common misconception that skincare ingredients must be proven safe and effective before hitting the market—unfortunately, that’s not the case. In fact, there are thousands of approved ingredients in personal care products that haven’t been tested for safety. Even worse, the FDA doesn’t have the power to ban harmful ingredients, like talcum powder, which has been linked to serious health issues.
This is why staying informed about what’s in our products is a core value at Wellnesse. Many companies have realized that consumers want safe, natural products, and while this drives positive change, it doesn’t always mean transparency. The beauty industry often self-regulates, which allows some companies to mislead consumers with natural-looking labels while still containing harmful substances.
I always read the ingredient lists on skincare products but learned that sometimes names aren’t what they seem. For instance, alpha-tocopherol sounds like a chemical, but it’s actually vitamin E. Similarly, shea butter is often listed as Butyrospermum parkii. When uncertain, I research!
At Wellnesse, we’re all about radical transparency and honesty. We believe it’s crucial to create products that are safe for both humans and the planet. We run our company with a strong commitment to our core values, ensuring every decision is made with these principles in mind.
We prioritize the families using our products, ensuring all ingredients are rated safe by the Environmental Working Group, so you can trust what you’re using. We combine the latest scientific research with nature’s best to enhance our products with ingredients that support the body.
We believe that it’s possible to create products that are safe for people and the planet. We aim to leave a lasting legacy for future generations, making decisions with long-term impacts in mind.
Building a strong community is a vital goal for us. We support families at every level of our business and give back to our local communities and charitable organizations.
Transparency is key—you’ll always know what’s in our products and where we source our ingredients. We believe in creating a business where everyone wins: customers, communities, the planet, and Wellnesse.
So, what do we make at Wellnesse? Here’s a glimpse:
– Wellnesse Whitening Toothpaste is our first natural formula that works without glycerin or fluoride. It supports oral health and fresh breath using green tea leaf extract, mint, and neem.
– Our Charcoal Toothpaste features all the benefits of our remineralizing formula, with added charcoal for a whitening, detoxifying boost.
– For kids, our fruity Strawberry Toothpaste makes brushing fun and effective without artificial flavors or sweeteners.
– Our Biodegradable Toothbrushes are designed for all ages with a comfortable yet effective design, and they’re eco-friendly too.
– Wellnesse Silk Floss offers a gentle, effective clean with pure silk and peppermint, in biodegradable packaging.
– Our Copper Tongue Scraper helps fight bad breath and improves oral health naturally.
– We launched Restoring Shampoo and Conditioner that meet all quality standards without harmful chemicals, featuring natural ingredients like hibiscus and lavender oil.
– Our Dry Shampoo offers a natural alternative with oil-absorbing kaolin clay and superfood ingredients for hair and scalp health.
– The Citrus Body Bar and Moisturizing Hand Sanitizer emphasize clean, effective formulations while caring for the planet.
– Our Mineral Deodorant tackles odor without harsh chemicals, featuring soothing natural ingredients and a pleasant scent.
We’re committed to sustainable and eco-friendly packaging solutions, using materials like carbon-neutral sugarcane and compostable cardboard. We’re continuously innovating to improve quality and sustainability.
I invite you to try these transformative products with your family! You can explore all of them, and if you bundle or subscribe, there are discounts available. I’m grateful to have you in this community and hope you’ll join me in making positive changes in the personal care industry. Keep an eye out for new products coming soon, and share your thoughts on what you’d like to see next!
